Who does your business benefit? Who is your target market and ideal customer for your concept?.Where does this happen? Will you conduct business online, in-store, via mobile means or in a specific location or environment?.What does your business do? Are you selling products, services, information or a combination?.You’ll expand these answers in the following sections of the simple business plan template. ![]() Keep it brief, such as an elevator pitch. Whatever the name, the first part of your business plan summarizes your idea by answering five questions. ![]() You can call this your executive summary, vision statement or mission. ![]() Start by declaring a “dream statement” for your business. The main difference in starting a small business versus an investor-funded business is the market research and operational and financial details needed to support the concept. Whether you need a quick-launch overview or an in-depth plan for investors, any business plan should cover the six key elements outlined in our free template and explained below.
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